VIA Motors Creates Thomas Edison Hologram at Detroit Auto Show

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Thomas Edison hologram chats at Detroit Auto Show

Thomas Edison

DETROIT Past met present at the auto show Monday when a holographic image of Thomas Edison was used to promote vehicles from electric truck and van maker VIA Motors.

Bob Lutz, the retired General Motors executive who led development of the Chevy Volt, took to the stage at the North American International Auto Show to listen as a hologram of a person portraying the inventor gave advice about the potential for electric vehicles.

“Thank you very much, Mr. Edison, and I assure you we will not let you down,” Lutz told the image.

The talk with Edison followed a trapeze performance above the exhibit floor featuring two scantily clad women that was received by applause.

Such an attention-grabbing presentation isn’t a first for Lutz at the show. In 1992, the then-Chrysler chief drove the new Jeep Grand Cherokee through a plate glass window.

“This conversation seemed so real to me,” Lutz quipped. “I feel like we’re old friends.”

Privately-held VIA Motors is offering a large SUV and cargo van to fleet customers. Pacific Gas and Electric Co. partnered with VIA Motors on the SUV, which is called the Presidential, and Verizon is using the cargo van. VIA also showed a full-size concept pickup truck.

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