Mr. Robert C. Purcell | Named Chief Operating Officer of VIA Motors

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Mr. Robert C. Purcell

Orem, Utah, March 30, 2015 – VIA Motors, CEO Peter Guile announced today that Mr. Robert C. Purcell has been named Chief Operating Officer of VIA Motors International Inc.

“I am pleased to have Bob join the VIA Motors team as our new Chief Operating Officer. Bob is clearly a recognized leader in electric and hybrid drive technology in the world auto industry. He brings a wealth of hands-on experience and will provide great leadership to our operations”, said Guile.

Mr. Purcell has a long track record of successfully leading new technology programs with both major automakers and start-up companies. He served as Chairman and CEO of Protean Electric, Board member at Boston-Power and was a Vice President in the General Motors Powertrain Group. At General Motors he had also led the GM Advanced Technology Vehicles Group which was responsible for all advanced vehicles in the GM product portfolio. This group played a key role in launching many of the core technical solutions that enabled more widespread use of electric and hybrid propulsion systems throughout the industry.

“It is great to be joining VIA at such an exciting time. VIA has the right technology, the right products and the right team to lead the industry with a whole new class of clean and cost-effective work vehicles”, said Mr. Purcell.

Mr. Purcell graduated from the Indiana University Kelley School of Business and the Dartmouth Tuck School of Business, Executive Program. He will begin his role with VIA on March 30, 2015.

About VIA Motors:

VIA Motors is a privately held electric vehicle development and manufacturing company. VIA employs a streamlined up-fitting manufacturing process to integrate its proprietary V-DRIVE™ power train into new OEM vehicles, then sells directly to fleets under the VTRUX™ brand name. VIA VTRUX delivers up to 40-mile battery range and unlimited extended range, averaging upwards of 100 mpg in typical daily driving. More information at: VIAmotors.com.